Abstract Draft

The bachelor’s thesis deals with the visual identity of a presidential campaign for Marek Hilšer in the year 2023. It is based on a general public survey, questioning of the target audience, and a probe into the current environment which establishes grounds to find appropriate presidential positioning. The thesis delivers a complex solution in the form of consistent marketing and visual communication. It presents graphic designs, including voice and tone, and a strategic plan for working with new media. In its conclusion, the thesis approves the advantages of visual identity, which helps build a memorable image of Marek Hilšer.

Keywords

elections political marketing political management Marek Hilšer contact campaign election campaign presidential elections brand essence visual style digital media slogans