The 2023 Presidential Election Campaign for Mark Hilšer

The work addresses the outline of the first and second part of the presidential election campaign. It primarily focuses on first-time voters and young audience.

Voice & Tone

Funny – 1 2 3 4 5 – Serious

Formal – 1 2 3 4 5 – Informal

Respectfully – 1 2 3 4 5 – Disrespectfully

Excited – 1 2 3 4 5 – Factual

+ enthusiastic & conversational

Outline

1. Preparation of an outline of the presidential campaign for Marek Hilšer
2. Analysis of the presidential candidate.
3. Preparation of brief with Mark Hilšer.
4. Creating brand (personal) essence based on analysis and brief.
5. Research of the target group of young people + questionnaires.
6. The first phase of the campaign brings candidate Marek Hilšer closer to first-time voters and young audience.
7. Conducts dialogue with young audiences through social networks and online streaming.
8. The second phase of the campaign promotes Marek Hilšer as the future president + his promises.
9. Communication with the general public through contact campaigns and outdoor advertising.

Notes

• Communication analysis
• Brand essence
• Political brand
• Contact campaign
• Phases of political campaigns
• Using social networks for political campaigns
• Communication of a political entity

Keywords

• Campaign
• Political campaign
• Political slogan
• Political marketing
• Brand
• Corporate design
• Corporate identity
• Visual Comunication
• Marketing Comunication
• Political design
• Logo design
• Social network
• Visual style
• Presidential candidate
• Presidential election
• Addressing target groups
• Marketing MIX
• merchandising

References

• Marek Hilšer
• Political Marketing
• Presidential campaign 2018